Five Ways to make Philanthropic Journey Enjoyable
Our job as nonprofit fundraisers is to find those donors who like the things we "need" to do the things we "want" to help those we love. In order to do this, we have to concentrate on the donor’s philanthropic journey.
We like to describe a Philanthropic Journey as the path of least resistance to a donor's generosity.
Removing resistance to generosity takes work and planning. The key is focusing on the donor’s convenience and not your own. Nine times out of ten, when you make something convenient for yourself, it means it became more complicated for the donor.
Resist the urge.
Focus on the donor.
Anybody can donate money to your organization once, but the real magic happens when you find a donor who is passionate about your cause and finds it easy to give. And then decides to give often.
It takes time, but it can happen.
Effective non-profit fundraising happens when you listen to your donors to learn what gives them joy. When your needs connect with a donor's pleasure, that's where real generosity happens.
A donor's philanthropic journey will have many twists and turns as they walk with your organization. The more comfortable you make the communications and the call to actions, the more they will enjoy the journey and continue to give.
Here are three tips to help you remove the resistance:
The more you know your donors, treat them as people and make it easy for them to love giving to your organization, the more you will have the magic.
Just remember, a donor will love their philanthropic journey when it is easy to give to the things they love.